Mastering SaaS analytics (Google, Segment, Mixpanel) by Justin Jackson

Mastering SaaS analytics (Google, Segment, Mixpanel)

Set up analytics tracking the right way.


One of the most important first steps you need to accomplish when starting a new business, product, or idea is to set up your customer funnel in your analytics platform. The customer funnel is a method of looking at specific metrics in a way that describes a person’s behavior on your site. What pages did they visit? How long did they stay? How did they get here? Those kinds of things.

There are tons of different tools and strategies when it comes to setting this up. In this course we’ll specifically look at Google Analytics, Segment, and Mixpanel, and how they work together to give you an overall picture of your site visitor journey.

My goal is break down the complex setup process into manageable and understandable chunks so that you can be confident in how the tool work together. That way, you can spend less time dealing with technicalities of the platforms and more time diving into the data to make decisions.

What will I learn?
This course starts with the basics, walking you through some of the more common areas of Google Analytics as we set up your Google Search Console. We’ll then dive into Segment, which is a seperate platform used to manage all the integrations we’ll need. Once we have that in place, we’ll set up goals and funnels in Google Analytics, which will help you gain clarity on the user journey on your site. And then, finally, I’ll show you another tool you can use to track funnels, called Mixpanel.

What do I get?
  • 5 actionable videos
  • 6 PDF guides
  • UTM tracking spreadsheet template

Who is teaching this course?
My name is Justin Jackson and I’m a product designer and SaaS consultant in Vernon, BC. Here are some of my most popular articles.
Featured in: Fast Company, Entrepreneur CBC News, Inc, and Lifehacker

What's included?

Video Icon 5 videos File Icon 9 files Text Icon 6 text files


Learn Google Analytics basics
Learn Google Analytics basics.mp4
5 mins
744 KB
622 KB
Set up Google Search Console
How to set up Google Search Console (Webmaster Tools)
8 mins
938 KB
Tools + Resources
Advanced: Track analytics with Segment
Set up Segment on your website.mp4
8 mins
309 KB
Technical note
Tools + Resources
Advanced: Set up Goals and Funnels in Google Analytics
Set up Goals and Funnels in Google Analytics
11 mins
1.63 MB
622 KB
Tools + Resources
Track your funnels in Mixpanel
How to use Mixpanel.mp4
10 mins
585 KB
89.9 KB
139 KB

Who's behind this?

Hi! I'm Justin Jackson.
I'm the co-founder of


Is this right for me?

This course is designed specifically for solopreneurs and product people who are building their own side project. Although the content is written with the startup founder in mind, this information will absolutely resonate with sales staff, project managers, ecommerce store owners, and marketing managers as well.

What if I don’t don’t like it?

Let’s say you’re just not getting any value from this course.That’s alright, sometimes products just aren’t a good fit. If, for whatever reason, this course does not live up to its promises in your eyes, I’ll give you a full refund, as long as you provide me with feedback as to how it can be improved.

How long will I have access to the course?

For life! Come back and review the material anytime it’s relevant to you.

What happens after I sign up?

Once you sign up on the platform, you’ll receive login instructions where you can access the course from any device. After the first week you will receive an email each week with the subsequent chapters.