Unique marketing ideas for programmers, designers, freelancers, makers, and entrepreneurs.


There’s a lot of noise online these days. We as consumers are inundated with content and advertising. It’s becoming increasingly difficult to sustain your potential customer’s attention. 

The key to good marketing is to stand out. You can't just imitate the same tired tactics everyone else is using. You need campaigns that are unique, interesting, and unexpected. 

The tactics explained in this book are not for the faint of heart. They’ve been described as "Guerrilla marketing for the online world." But don’t worry, I break each idea down into actionable steps you can take to actually implement them in your business.

My goal with this book is to help you break through creative block quickly and give you real-world tests to try right away.

What others have to say
"Highly recommend Jolt by Justin Jackson. No fluff, just actionable marketing tips." – Matt Netkow

Nicely outlined ideas which will have your ToDo list chocked full by the end of the read. Playful and informative stories from real world ideas with Justin's good o'l enthusiasm making it a joy to zip through.” - Paul Ferguson

Whether you're just starting out with an online business or are already running one that is looking for a bit of an extra edge, this book is for you.” - Mike Vardy

What's included?

File Icon 4 files


eBook files
Jolt – PDF.pdf
18.4 MB
Jolt – Mobi (send to Kindle).mobi
5.87 MB
15.8 MB
Jolt – PDF (high-quality print version).pdf
109 MB

Who's behind this?

Hi! I'm Justin Jackson.
I'm the co-founder of


Who wrote the book?

My name is Justin Jackson and I’m a product designer and SaaS consultant in Vernon, BC. Here are some of my most popular articles.
Featured in: Fast Company, Entrepreneur CBC News, Inc, and Lifehacker

How many pages is it?

156 pages PDF, 227 page ePub, 169 pages on Kindle.