Marketing for Developers

Combine your technical skills with marketing knowledge and become unstoppable
Welcome to the course!
4 mins
Hello World
7 mins
Is marketing necessary?
323 KB
Why are you here?
The book
Marketing for Developers – 2nd edition.pdf
17.7 MB
Marketing for Developers – 2nd edition.epub
18.7 MB
Marketing for Developers – 2nd
7.56 MB
Build Something People Want
Succeed by choosing the right product
5 mins
Teaser: find your product idea
2 mins
8 steps to finding a product idea
11 mins
Exercise #1: find your product idea
Understand the job to be done
3 mins
Interviewing your customers
46 mins
Exercise #2: customer interview
How to Research Customers (Part 1)
9 mins
Bonus: audience discovery venn-diagram
152 KB
How to Research Customers (Part 2)
9 mins
Exercise #3: customer research
Target their pain
16 mins
The Lean Marketing Stack
Introduction to the Lean Marketing Stack
18 mins
How to set up Segment
8 mins
Code sample: the Segment tracking script
89.9 KB
Google Analytics - Goals, Funnels, and Reports
17 mins
Segmentation, Funnels, Explore, Insight, Notifications
11 mins
What To Do Before You Launch
How to find good blog post topics
6 mins
How effective landing pages work
17 mins
Exercise #1: start with words
How to design a landing page if you suck at design
5 mins
How to price your product
7 mins
Name your product
10 mins
Exercise #2: product name brainstorm
Tools and resources for naming your product
Launch Plan & Checklist
8 mins
Launch with confidence
10 mins
The Launch Checklist
41 KB
Launch emails
After you Launch: Growth & Sales
Create a Facebook ad that converts
15 mins
Using Facebook's Retargeting Ads
14 mins
Improve your search rankings
10 mins
Find out what your competitors are missing
14 mins
Competitor survey questions (PDF)
41.4 KB
Use A/B tests to increase conversion
10 mins
Ask for the Sale
7 mins
Bonus Interviews
Patrick Campbell, Price Intelligently
60 mins
Adam Wathan, Test Driven Laravel
58 mins
Alan Klement, JTBD
(1h 14m 40s)
Josh Pigford, Baremetrics
60 mins
Brennan Dunn, DYFR
(1h 05m 00s)
Des Traynor, Intercom
58 mins
Nathan Barry (2015)
53 mins
Nathan Barry (2016)
57 mins
Tracy Osborn
(1h 01m 31s)
Brian Casel
57 mins
Garrett Dimon
(1h 08m 24s)
Jarrod Drysdale
59 mins
Marc-Andre Cournoyer
(1h 04m 45s)
Nir Eyal (updated)
48 mins
Sacha Greif
54 mins
Ryan Hoover, Product Hunt
53 mins
Bonus Downloads
UTM Tracker (Google Sheets)
Google UTM Tracker.xlsx
15 KB
Product Hunt Handbook
3.7 MB
Product Hunt Case Study
993 KB
Hacker News Handbook
4.9 MB
HTML Landing Page Template
2.14 MB